Marketing & Events Manager - Visit Lake Tahoe
About the Role
Work where people vacation. Visit Lake Tahoe is seeking a dynamic Marketing & Events Manager to grow destination awareness and deliver unforgettable events that inspire awe. This role combines strategic marketing with hands-on event management, offering the opportunity to shape the visitor experience in South Lake Tahoe, as well as the experience for event organizers and the community.
Key Responsibilities
Marketing & Campaigns
- Collaborate, implement, and evaluate strategies to promote Lake Tahoe as a premier destination.
- Collaborate with Visit Lake Tahoe’s integrated marketing agency and vendors to create compelling campaigns and materials.
- Manage digital marketing, including social media, content creation, and leisure-facing microsites.
- Oversee video and photo shoots with agencies and internal teams, including asset selection and management within the digital asset library.
- Analyze performance data and monitor tourism industry trends to inform strategy.
- Build agendas and lead monthly Marketing Services Committee meetings.
Stakeholder Engagement
- Work closely with stakeholders, local businesses, and government partners to ensure cohesive branding and messaging.
- Coordinate with community partners to support marketing activations and integrated campaigns.
Event Management
- Plan, evaluate, and occasionally assist with events ranging from community gatherings to large-scale public events, including the American Century Championship, Lights on the Lake, and Tahoe Blue Event Center programs.
- Apply for and manage event permits across multiple jurisdictions.
- Liaise with promoters, sponsors, vendors, and volunteers to ensure smooth execution.
- Manage the event funding process: receive applications, run Special Events Subcommittee meetings, present to committees/board for approval, and coordinate payments.
- Ensure compliance with safety regulations through close collaboration with local authorities.
- Evaluate event success with data and feedback to inform future initiatives.
Qualifications
Required
- Bachelor’s degree in Marketing, Event Management, Business Administration, or related field.
- Experience in tourism, hospitality, or destination marketing with event management responsibilities.
- Strong organizational, project management, and multi-tasking skills.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing, including SEO, PPC, and social media planning and content.
- Ability to work evenings and weekends as needed.
- Analytical skills with experience using data to drive decisions.
Preferred
- Familiarity with the South Lake Tahoe region.
- Proficiency with tools such as Google Analytics, Meta Business Suite, and event management software.
- Creative problem-solver who thrives in fast-paced, high-visibility environments.
Compensation & Benefits
- Salary: $70,000 – $73,000
- Annual performance bonus eligibility
- Medical, vision, and dental coverage
- Life insurance
- Paid vacation and sick leave
- 13 paid holidays per year
- 401(k) with employer match
- Opportunities for professional development and industry conference participation
- The unique benefit of working in one of the most awe-inspiring destinations in the world
How to Apply
Submit your resume and cover letter to jobs@visitlaketahoe.com. Applications without a cover letter will not be considered.
Why Join Visit Lake Tahoe?
At Visit Lake Tahoe, you’ll be at the intersection of marketing, community engagement, and events - shaping how millions experience South Lake Tahoe each year. From supporting
world-class tournaments to telling the story of an awe-inspiring destination, you’ll play a vital role in strengthening both community pride and visitor experience.
Visit Lake Tahoe (Lake Tahoe Visitors Authority) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.