Leadership Summit

2025 Leadership Summit Schedule

One West Leadership Summit

Park City, Utah | July 27–30

Sunday, July 27
6:00pm – 9:00pm – Joint Boards Dinner – Invite Only

Monday, July 28
8:30am – 9:30am – Joint Boards Breakfast – Invite Only
9:30am – 1:00pm – Joint Boards Meeting – Invite Only
2:00pm – 5:00pm – Opening General Session
    2:00pm – 2:15pm – Welcome Remarks
    2:15pm – 3:15pm – Keynote: Bill Schuffenhauer
    3:15pm – 5:00pm – Peer to Peer Sessions
    3:15pm – 5:00pm – Emerging Leader Sessions
        3:15pm – 4:00pm – Introductions
        4:00pm – 5:00pm – Winner Partners
6:00pm – Group Reception & Dinner

Tuesday, July 29
8:00am – 8:30am – Breakfast
8:30am – 1:15pm – General Session / Peer to Peer Sessions & Lunch
   8:30am – 1:15pm – Emerging Leader Sessions
       8:45am – 9:45am – Civitas
       10:00am – 11:00am – CFO by Design
       11:15am – 12:15pm – Fired Up Consulting
       12:15pm – 1:15pm – Lunch
1:30pm – 4:30pm – Experiential Sessions
   Option 1: Historic Park City E-bike Tour
   Option 2: Park City Food Tour
   Option 3: Create Your Own Glass Masterpiece
6:00pm – Dinner on Your Own

Wednesday, July 30
8:00am – 8:30am – Breakfast
8:30am – 9:30am – Presentation
9:30am – 12:00pm – Peer to Peer Sessions
9:30am – 12:00pm – Emerging Leader Sessions
   9:30am – 10:30am – Future Partners
   10:45am – 11:45am – Hunden Partners
12:00pm – 1:00pm – Group Lunch
1:30pm – 4:30pm – Experiential Sessions
   Option 1: Chairlift Ride and Hike
   Option 2: Historic Main Street Walking Tour & Free Time
   Option 3: Summer Gold Pass at Utah Olympic Park
5:45pm – Pick up at the Pendry (Buses Depart from Lobby)
6:00pm – 6:45pm – Reception at Utah Olympic Park
6:45pm – 8:00pm – Dinner at Utah Olympic Park
8:00pm – Flying Aces Show
8:30pm – Depart Utah Olympic Park for Pendry

Thursday, July 31

Activities (on your own)

Registration Fees

Member Rate - $795

Non-Member Rate - $950

Spouse/Guest - $450.00

Emerging Leader Program – One West Tourism Alliance Leadership Summit

Emerging Leader Program – One West Tourism Alliance Leadership Summit
July 28–30, 2025 – Park City, Utah

Are you ready for a leadership role? The Emerging Leader Program at the One West Tourism Alliance Leadership Summit is your launchpad to step confidently into your next chapter as a leader in the tourism and hospitality space.

This exclusive, small-group experience is designed to give rising professionals a front-row seat to the realities of leadership. Dive into real conversations about the challenges today’s CEOs are facing, discover best practices for navigating uncertainty, and gain insider strategies to lead with impact—no matter what comes your way.

Learn directly from top industry leaders and organizations like Fired Up! Culture, Civitas, Winner Partners, CFO by Design, Hunden Associates, and Future Partners. In a personalized and interactive setting, you'll engage in workshops, mentorship, and peer collaboration that will leave you inspired, empowered, and equipped to take the reins.

We’re not just talking about leadership—we’re actively preparing you for it, with tools, insights, and experiences designed to shape confident, capable, and future-ready leaders.

Participants will have access to all meal functions, evening events, and experiential sessions.

Apply here – https://web.onewesttourism.org/atlas/forms/general/20

Contact Melyssa Reeves at melyssa@onewesttourism.org with any questions.

Navigating the Evolving Landscape

The annual Leadership Summit provides a unique opportunity for DMO chief executives to gain critical insights into the evolving challenges facing our industry. Designed specifically for DMO leaders, this summit addresses the distinct professional needs and demands placed on those at the helm of destination marketing organizations.

A Legacy of Leadership

For over two decades, DMO leaders have gathered at the Leadership Summit to explore industry priorities, share insights, and develop strategies for marketing their destinations and leading their organizations. This event, formerly known as the CEO Forum, has been a cornerstone for industry leadership and collaboration.