One West Academy: Quarterly Edition

Presenter: Brian Matson

During this session, discover strategies to grow your groups, meetings, and sports
business within your destination by leveraging LinkedIn and other social advertising
networks. We’ll discuss strategies to help you build relevant audiences and the tactics
you’ll need to grow your base, nurture leads, and book more group business. You’ll walk
away from this session with some fresh ideas to get more groups coming into your
destination through some thoughtful LinkedIn tactics.

Presenter: Nick Danowski

In this session, get the hard truth: you’re likely holding yourself back on social media. With data-driven evidence and compelling visual examples, you’ll hear his take on why you now need to adopt a “social media voice” strategy to achieve your KPIs. Learn the top 5 factors that determine if your messaging reaches hundreds of thousands or just a few hundred users — all while acclimatizing to the new online order of social media. You’ll leave with a toolkit of key techniques to harness the algorithms, complete with relevant best practice examples showing their real-world use. Actionable, unambiguous concepts for instant impact.

Presenter: Nick Danowski

Running Meta ads can feel overwhelming, especially when you're working with a limited budget and wearing multiple hats at your DMO. In this webinar, you'll hear directly from a seasoned ads specialist who manages Meta campaigns day in and day out. We'll cut through the noise and share practical, proven tips for creating ads that actually inspire travelers to visit your destination. From how to navigate the ever-changing landscape of audience targeting to creative best practices, you'll get insider strategies that can make an immediate impact on your campaigns. Whether you're just getting started with Meta advertising or looking to level up your current efforts, you'll leave with the confidence and actionable tactics you can implement right away to get more out of every ad dollar you spend. 

Course Instructors:

Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, meetings & convention teams, sports organizations, resorts, attractions, and small businesses.

Nick Danowski has been part of the digital marketing industry for over a decade, spanning industries from real estate to nightclubs. For over 7 years, he’s honed his skills in the tourism and hospitality vertical as the Lead Content Strategist and Senior Data Analyst at TwoSix Digital. A regular speaker at state conferences, he’s conducted dozens of intensive digital marketing audits for destination marketing organizations across the United States. Nick’s expertise in social media, analytics, and more has been shared in countless environments, from 1-on-1 coaching calls and webinars to conferences and seminars.