Board

Melyssa Reeves (CEO)

Melyssa is the dynamic President and CEO of the One West Tourism Alliance, leading the organization with a vision of unity and innovation. With a deep-rooted passion for destination marketing and a commitment to fostering collaboration among Western DMOs, Melyssa brings over 20 years of industry experience to her role. She is dedicated to enhancing the effectiveness of destination marketing organizations through strategic initiatives, professional development, and cutting-edge technology. Under her leadership, One West continues to inspire and support DMOs, driving the success of the tourism industry in the Western United States and Canada.