Membership & Marketing Committee
Committee Chair
Sonya Bradley
Visit Sacramento
You must be a One West member to serve on a committee.
The Membership & Marketing Committee brings together destination and industry professionals who are passionate about growing and strengthening the One West community.
This group will collaborate on membership recruitment and retention strategies, marketing initiatives, member engagement, and communications that showcase the value of One West. Members will share ideas, explore new opportunities, and help shape campaigns and programs that connect members, grow participation, and ensure everyone can truly Find Their People Here.
Focus Areas
- Member recruitment and outreach across the American West
- Retention, onboarding, and member engagement
- Marketing and communications that tell the One West story
- Making membership value visible — and easy to act on
- Peer feedback on programs, benefits, and campaigns before they launch
This committee is for you if…
- You think One West should be better known than it is
- You have ideas about what would make membership more valuable
- You work in marketing, communications, or membership
- You’re willing to make introductions and bring peers into the room
One West Members
Access committee meeting notes, shared resources, and member discussions in the One West member area.
Go to Committee Member Area →Member Benefit
Get a Seat at the Table
Participation in One West committees is a benefit of membership. Join over 200 destination marketing professionals across the American West and bring your destination’s voice to the conversation.
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One West runs nine committees, plus planning committees for the two annual summits.
Wine Destinations · Mountain Destinations · Wildfire & Smoke · Public Lands · Sports Destination · Public Relations · Tourism Research · Partner Advisory
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