Wine Destinations Committee
Committee Chair
Wes Rhea
Visit Lodi — CA
You must be a One West member to serve on a committee.
Lucky you—you get to promote wine! Wine country offers an experience no other destination can replicate, but marketing it comes with unique opportunities and challenges, from agritourism regulations and harvest seasonality to travelers who may plan an entire trip around a single tasting room.
The Wine Destination Committee brings together tourism professionals from wine regions across the West to exchange practical solutions, compare strategies for working with growers and vintners, and learn from peers who understand the realities of promoting a wine destination. Together, members will strengthen partnerships, elevate the visitor experience, and help wine country tell an even more compelling story to travelers.
Focus Areas
- Agritourism, tasting experiences, and packaging the wine country visit
- Destination branding and positioning for emerging and established wine regions
- Partnerships with wineries, growers, and the local agricultural economy
- Sustainability and land stewardship in wine country tourism
- Harvest seasonality and building demand in the quiet months
This committee is for you if…
- Wine is a defining part of your destination’s identity
- You work closely with wineries, tasting rooms, or agritourism operators
- You’re building — or rebuilding — a wine country brand
- You want peers who understand the nuances of a tasting room economy
One West Members
Access committee meeting notes, shared resources, and member discussions in the One West member area.
Go to Committee Member Area →Member Benefit
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Participation in One West committees is a benefit of membership. Join over 200 destination marketing professionals across the American West and bring your destination’s voice to the conversation.
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One West runs nine committees, plus planning committees for the two annual summits.
Mountain Destinations · Wildfire & Smoke · Public Lands · Sports Destination · Public Relations · Tourism Research · Membership & Marketing · Partner Advisory
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