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Research Committee

Tourism Research Committee New for 2026/2027

Committee Chair

David Reichbach

Future Partners

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Tourism data is everywhere—but turning it into clear, credible insights that drive better decisions is increasingly complex. The Tourism Research Committee brings together destination researchers, analysts, and data-minded professionals to navigate this evolving landscape together.

Members will exchange practical solutions, explore emerging tools and methodologies, and tackle shared challenges related to data quality, measurement, benchmarking, and communicating impact. Through peer learning and collaborative research opportunities, the committee will help destinations transform information into actionable strategies that strengthen marketing, management, stewardship, and advocacy across the One West community.

Focus Areas

  • Industry surveys and benchmarking against real regional peers
  • Measuring tourism’s economic and community impact credibly
  • Emerging measurement tools, data sources, and methodology
  • Turning research into advocacy and board-ready reporting
  • Collaboration with the One West Education & Research Foundation

This committee is for you if…

  • You’re responsible for reporting performance to a board or council
  • You want benchmarks that compare you to comparable Western destinations
  • You’re evaluating new data sources or measurement tools
  • You work in research, analytics, strategy, or destination leadership

One West Members

Access committee meeting notes, shared resources, and member discussions in the One West member area.

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Member Benefit

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One West runs nine committees, plus planning committees for the two annual summits.

Wine Destinations · Mountain Destinations · Wildfire & Smoke · Public Lands · Sports Destination · Public Relations · Membership & Marketing · Partner Advisory

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