2026 MarTech Summit
Oceanside, CA March 2-4, 2026
Seabird Resort
101 Mission AvenueOceanside, CA 92054-1962
United States
One West MarTech Summit – Where Tourism Meets Tech Magic ✨
Get ready to plug in, power up, and level up! The One West MarTech Summit is where destination marketing pros and industry innovators come together to explore the latest tools, trends, and tech wizardry shaping the future of tourism. From AI-powered marketing to smarter data strategies, we’ll dive deep into the platforms, hacks, and creative ideas that help destinations connect, convert, and wow their audiences.
It’s part conference, part playground for curious minds—with interactive sessions, real-world case studies, and a vendor showcase packed with solutions you didn’t even know you needed. Whether you’re a small DMO looking to do more with less or a large destination chasing the next big edge, this is your chance to discover, experiment, and collaborate with the best in the biz.
Come curious. Leave unstoppable. 🚀
| Price | |
|---|---|
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Member Registration with Labs
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$800.00 |
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Member Registration No Labs
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$725.00 |
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Non-Member Registration with Labs
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$975.00 |
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Non-Member Registration No Labs
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$900.00 |
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Spouse/Guest
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$350.00 |
Experiential Sessions
Optional Destination Tours
| Price | |
|---|---|
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Taste of O’side
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$105.00 |
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Tap Into Oceanside - Brewery Tour
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$105.00 |
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Whale & Dolphin Watching
🕒 Duration: 2 hours 📍 Location: Oceanside Harbor |
$125.00 |
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Flip Flop Golf: Par-Tee by the Sea 🏖️
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$100.00 |
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Surf’s Up at Oceanside Beach! 🌊
|
$125.00 |
Agenda
| March 2 | |
| 1:00 PM - 2:15 PM | Lab 1 - Breakwater AB DMOs are drowning in GA4 data but missing the insights that matter. This hands-on lab cuts through the noise to build an analytics setup that works. Learn how to implement a clear UTM strategy, set up Custom and Key Events to track on-site behavior, and use GA4 Reports and Explorations to compare traffic sources apples-to-apples. We’ll cover common mistakes and practical fixes you can use right away. Presented by Seth Chalmers, Search Party. |
| 2:30 PM - 3:45 PM | Lab 2 - Breakwater AB Ready to transform your YouTube channel from overlooked to outstanding? This session is your guide to YouTube success—whether you’re launching, growing, or reviving a channel. Learn actionable strategies for SEO, Shorts, and Community posts to boost views, engagement, and subscribers. Breathe new life into your content and build a thriving YouTube presence. Presented by Brain Matson, TwoSix Digital. |
| 4:00 PM - 5:00 PM | Opening General Session - Coastal Ballroom In a world of constant change, optimism and action are leadership essentials. Give Fear the Finger (and Other Lessons in Leadership) is a motivational keynote around five principles: encouragement, purpose, courage, commitment, and humility. Through stories from history, pop culture, and business, this session energizes leaders and delivers a practical framework they can apply immediately at work and life. Presented by Jonathan Smithgall, Love Communications. |
| 6:00 PM - 7:00 PM | Welcome Reception - The Shelter Club & Pool Deck |
| March 3 | |
| 7:30 AM - 8:30 AM | Breakfast - Grand Coastal Foyer & Terrace |
| 8:30 AM - 10:00 AM |
General Session - Coastal Ballroom
* 2025’s Hottest Tech Gadgets Brian Matson, TwoSix Digital * Steal This Idea Taylor Hartman, Visit Ogden. * Beyond the Hamster Wheel: Jason Dodge, BlackTruck Media |
| 10:00 AM - 10:30 AM | Networking Break |
| 10:30 AM - 12:00 PM |
Concurrent Sessions
Breakwater AB * Navigating Wildfire Season - Katie Johnson, Visit Central Oregon * From Rom-Com to ROI - Lydia Beck, Visit Carson City Seagaze Salon * Shoestring Strategies - Lara Brockway, Visit Albuquerque * From Collection to Conversion - Ben Walton, Miles Partnership |
| 12:00 PM - 12:30 PM | Networking Break |
| 12:30 PM - 1:30 PM | Lunch - Grand Coastal Ballroom Bold Moves in Uncertain Times: How CEOs Are Redefining Growth, KPIs & Taking Market Share: Sarah Leahman, Zartico |
| 2:00 PM - 4:30 PM | Experiential Sessions |
| 5:00 PM | Dinner on Own |
| March 4 | |
| 7:30 AM - 8:30 AM | Breakfast - Coastal Foyer & Terrace |
| 8:30 AM - 10:00 AM |
General Session - Coastal Ballroom
* Inside Reno Tahoe's Creator Camp - Christine Erny, Visit Reno Tahoe * The Deprecation of SEO - Kyle Huff, Tempest * Thriving in Post-Content World - Sara Donaldson, Ashlynn Lowes, Sparkloft Media |
| 10:00 AM - 10:30 AM | Networking Break |
| 10:30 AM - 12:00 PM |
Concurrent Sessions
Breakwater AB * Measuring What You Can't Click - Jason Dodge, BlackTruck Media * Turning Your DMO into a Learning Lab - Rachel Covello, Learn Tourism Seagaze Salon * Data as Your Creative Compass - David Wells, JNS Next * AI Search, Rankings & Relevance - Jaimie Hart, Digital Edge |
| 12:15 PM - 1:15 PM | Lunch - Coastal Ballroom One West Passion Profiles Presentation - Presented by David Reichbach - Future Partners |
| 1:15 PM - 2:15 PM |
Concurrent Session
Breakwater AB * Attribution with Integrity - Cayleigh Tomlinson, Simpleview * Beyond the Noise - Kari Hoffman, Datafy, Tommy Martinez, Tripadvisor, and Cassidy Ross, Visit Huntington Beach Seagaze Salon * The Canadian Traveler - Jonathan Smithgall, Love Communications * Rethinking Success - Maria Pradissitto, Data Appeal |
| 2:15 PM - 2:45 PM | Networking Break |
| 2:45 PM - 5:00 PM |
General Session - Coastal Ballroom
* Everything Attribution - Erin Stiehler, Datafy, Michelle Martini-Brown, Visit Oceanside * Challenger VS Incumbent - Adam Stoker, Brand Revolt * Building your personal brand on Linkedin - Greg Star, Drive Authentic Branding Solutions (DABS) * Stop Making Commercials - Seth Chalmers, Search Party |
| 6:00 PM - 8:00 PM | Visit Oceanside - Closing Night Party |
Book Here
🌊 Welcome to The Seabird Ocean Resort & Spa — Your Home for the 2026 MarTech Summit!
Get ready to kick back, connect, and soak up the best of SoCal at The Seabird Ocean Resort & Spa in Oceanside, California — where laid-back beach vibes meet resort-level luxury.
Just steps from the sand and the iconic Oceanside Pier, The Seabird is everything you want in a coastal getaway: bright, breezy, and full of West Coast charm. From morning strolls along the surf to sunset cocktails on the rooftop, this is the kind of place where “conference mode” effortlessly blends with “vacation energy.”
🏖 What You’ll Love
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Ocean Views Everywhere: Many rooms feature balconies overlooking the Pacific — the perfect spot for morning coffee or evening reflection.
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Rooftop Pool & Bar: Grab your colleagues and head up for a drink with a view that’ll make your group chat jealous.
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Sunny’s Spa: Need a recharge between sessions? Treat yourself to a salt-stone massage or coastal-inspired facial.
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Steps from the Action: You’re walking distance to the Oceanside Pier, beach paths, local breweries, and coastal dining.
✨ The Summit Experience
When you’re not diving into Labs and sessions, you’ll be surrounded by everything that makes Oceanside shine — ocean breezes, beachside energy, and plenty of places to connect, unwind, and dream up your next big idea.
Pack your flip-flops and your curiosity — because at The Seabird, every hallway, rooftop, and ocean breeze feels like the start of something great.
#weareone
The One West MarTech Summit is where innovation, inspiration, and industry leaders converge—and we’d love to have you at the center of it all. As a vendor or sponsor, you’ll showcase your brand to destination marketing professionals who are actively seeking new technologies, creative solutions, and trusted partners. From high-energy networking to hands-on Labs and interactive sessions, this Summit gives you unmatched visibility, meaningful face time, and opportunities to build relationships that last far beyond the event. Support the industry, elevate your brand, and be part of the momentum driving the West’s tourism future.
Vendor & Sponsor Info here
https://www.onewesttourism.org/products/tech-summit-
