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2026 MarTech Summit

Oceanside, CA March 2-4, 2026

Monday, March 2, 2026 to Wednesday, March 4, 2026
168 Seats Remaining
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One West MarTech Summit – Where Tourism Meets Tech Magic ✨


Get ready to plug in, power up, and level up! The One West MarTech Summit is where destination marketing pros and industry innovators come together to explore the latest tools, trends, and tech wizardry shaping the future of tourism. From AI-powered marketing to smarter data strategies, we’ll dive deep into the platforms, hacks, and creative ideas that help destinations connect, convert, and wow their audiences.

It’s part conference, part playground for curious minds—with interactive sessions, real-world case studies, and a vendor showcase packed with solutions you didn’t even know you needed. Whether you’re a small DMO looking to do more with less or a large destination chasing the next big edge, this is your chance to discover, experiment, and collaborate with the best in the biz.

Come curious. Leave unstoppable. 🚀
Credits Price
Member Registration with Labs
Get ready to roll up your sleeves and dive in! Registration for the 2026 One West MarTech Summit includes access to all sessions, keynotes, networking events, and two hands-on Labs—1.5-hour deep dives into the latest marketing and tech tools. Choose your Labs early, sharpen your skills, and get ready to turn big ideas into real-world results. #WeAreOne #MarTechSummit2026
$800.00
Member Registration No Labs
Registration for the 2026 One West MarTech Summit includes access to all general sessions, keynotes, and networking events—three days of fresh ideas, inspiration, and connections with destination marketing pros from across the West. Learn from industry leaders, explore new strategies, and bring home actionable insights to power your marketing success. #WeAreOne #MarTechSummit2026
$725.00
Non-Member Registration with Labs
Get ready to roll up your sleeves and dive in! Registration for the 2026 One West MarTech Summit includes access to all sessions, keynotes, networking events, and two hands-on Labs—1.5-hour deep dives into the latest marketing and tech tools. Choose your Labs early, sharpen your skills, and get ready to turn big ideas into real-world results. #WeAreOne #MarTechSummit2026
$975.00
Non-Member Registration No Labs
Registration for the 2026 One West MarTech Summit includes access to all general sessions, keynotes, and networking events—three days of fresh ideas, inspiration, and connections with destination marketing pros from across the West. Learn from industry leaders, explore new strategies, and bring home actionable insights to power your marketing success. #WeAreOne #MarTechSummit2026
$900.00
Spouse/Guest
Spouse/Guest registration includes access to all meal functions and evening receptions throughout the 2026 One West MarTech Summit. Join the fun and connect with the One West community while enjoying great food, lively conversations, and unforgettable experiences in Oceanside, California! Perfect for guests who want to share in the celebration without attending sessions or labs. Registration Ends 3/2/26 at 1:00 AM EST
$350.00
Credits Price
Taste of O’side
Need a taste of Oceanside between sessions? Join us for a 3-hour walking food and drink adventure through downtown O’side! You’ll sample bites and sips from locally loved restaurants, breweries, and wineries, meet the chefs and makers behind them, and hear stories of the city’s flavor-filled history—all within an easy one-mile stroll. Come hungry, leave inspired, and toast to O’side’s bold coastal spirit!
$105.00
Tap Into Oceanside - Brewery Tour
Need a break from the buzz of the Summit? Join us for a Downtown Oceanside Brewery Tour—a fun, three-hour walking adventure through the city’s vibrant craft beer scene! 🍻 Visit four local breweries, sample delicious pours, enjoy a bite at the final stop, and soak up the local vibe with murals, museums, and coastal charm along the way. Cheers to good brews, great company, and a taste of Oceanside! 🌊 #weareone
$105.00
Whale & Dolphin Watching
Need a little ocean therapy between sessions? 🌊 Join your fellow MarTech Summit attendees for a two-hour whale and dolphin watching adventure aboard NALA, a 63-foot, state-of-the-art catamaran built for incredible views and ocean encounters. Relax, unwind, and make memories that go way beyond the conference room! 🐋
🕒 Duration: 2 hours
📍 Location: Oceanside Harbor
$125.00
Flip Flop Golf: Par-Tee by the Sea 🏖️
Kick off your flip flops and tee up for a laid-back round at Goat Hill Park—Oceanside’s legendary “short course” with big personality! ⛳ Enjoy ocean views, fresh breezes, and a fun, challenging Par 65 layout that’s anything but ordinary. It’s golf, beach-style—relaxed, social, and full of SoCal charm. 🌴 Includes Cart. #weareone
$100.00
Surf’s Up at Oceanside Beach! 🌊
Catch the stoke with Surfing Lessons from Whitlock Surf Shop—just a short distance from The Seabird Ocean Resort! Whether you’re a total beginner or ready to polish your pop-up, local pros will have you riding waves and grinning ear to ear in no time.  Join the ultimate beachside adventure—sun, sand, surf, and good vibes guaranteed! 🏄‍♂️
$125.00

Agenda

March 2
1:00 PM - 2:15 PM Lab 1 DMOs are drowning in GA4 data but missing the insights that matter. This hands-on lab cuts through the noise to build an analytics setup that works. Learn how to implement a clear UTM strategy, set up Custom and Key Events to track on-site behavior, and use GA4 Reports and Explorations to compare traffic sources apples-to-apples. We’ll cover common mistakes and practical fixes you can use right away. Presented by Seth Chalmers, Search Party.
2:30 PM - 3:45 PM Lab 2 Ready to transform your YouTube channel from overlooked to outstanding? This session is your guide to YouTube success—whether you’re launching, growing, or reviving a channel. Learn actionable strategies for SEO, Shorts, and Community posts to boost views, engagement, and subscribers. Breathe new life into your content and build a thriving YouTube presence. Presented by Brain Matson, TwoSix Digital.
4:00 PM - 5:00 PM Opening General Session In a world of constant change, optimism and action are leadership essentials. Give Fear the Finger (and Other Lessons in Leadership) is a motivational keynote around five principles: encouragement, purpose, courage, commitment, and humility. Through stories from history, pop culture, and business, this session energizes leaders and delivers a practical framework they can apply immediately at work and life. Presented by Jonathan Smithgall, Love Communications.
6:00 PM - 7:00 PM Welcome Reception
March 3
7:30 AM - 8:30 AM Breakfast
8:30 AM - 10:00 AM General Session * 2025’s Hottest Tech Gadgets
Brian Matson, TwoSix Digital
* Steal This Idea 
Taylor Hartman, Visit Ogden. 
* Beyond the Hamster Wheel: Jason Dodge, BlackTruck Media 
10:00 AM - 10:30 AM Networking Break
10:30 AM - 12:00 PM Concurrent Sessions * Navigating Wildfire Season - Scott Larson, Visit Central Oregon
* Shoestring Strategies - Lara Brockway - Visit Albuquerque
* From Rom-Com to ROI -  Lydia Beck. - Visit Carson City
* From Collection to Conversion - Andria Godfrey - Miles Partnership
12:00 PM - 12:30 PM Networking Break
12:30 PM - 1:30 PM Lunch Bold Moves in Uncertain Times: How CEOs Are Redefining Growth, KPIs & Taking Market Share: Sarah Leahman, Zartico
2:00 PM - 4:30 PM Experiential Sessions
5:00 PM Dinner on Own
March 4
7:30 AM - 8:30 AM Breakfast
8:30 AM - 10:00 AM General Session * Inside Reno Tahoe's Creator Camp - Christine Erny, Visit Reno Tahoe
* The Deprecation of SEO - Kyle Huff, Tempest
* Thriving in Post-Content World - Sara Donaldson, Ashlynn Lowes, Sparkloft Media
10:00 AM - 10:30 AM Networking Break
10:30 AM - 12:00 PM Concurrent Sessions * Measuring What You Can't Click - Jason Dodge, BlackTruck Media
* Data as Your Creative Compass - David Wells, JNS Next
* Turning Your DMO into a Learning Lab - Rachel Covello, Learn Tourism
* AI Search, Rankings & Relevance - Jaimie Hart, Digital Edge
12:15 PM - 1:15 PM Lunch
1:15 PM - 2:15 PM Concurrent Session * Attribution with Integrity - Cayleigh Tomlinson,  Simpleview
* The Canadian Traveler - Jonathan Smithgall, Love Communications
* Beyond the Noise - Erin Stiehler, Datafy
* Rethinking Success - Maria Pradissitto, Data Appeal 
2:15 PM - 2:45 PM Networking Break
2:45 PM - 5:00 PM General Session * Everything Attribution - Lauren Rodgers, Datafy
* Challenger VS Incumbent - Adam Stoker, Brand Revolt
* Building your personal brand on Linkedin - Greg Star, Drive Authentic Branding Solutions (DABS)
* Stop Making Commercials - Seth Chalmers, Search Party
6:00 PM - 8:00 PM Visit Oceanside - Closing Night Party

Book Here 

🌊 Welcome to The Seabird Ocean Resort & Spa — Your Home for the 2026 MarTech Summit!

Get ready to kick back, connect, and soak up the best of SoCal at The Seabird Ocean Resort & Spa in Oceanside, California — where laid-back beach vibes meet resort-level luxury.

Just steps from the sand and the iconic Oceanside Pier, The Seabird is everything you want in a coastal getaway: bright, breezy, and full of West Coast charm. From morning strolls along the surf to sunset cocktails on the rooftop, this is the kind of place where “conference mode” effortlessly blends with “vacation energy.”

🏖 What You’ll Love

  • Ocean Views Everywhere: Many rooms feature balconies overlooking the Pacific — the perfect spot for morning coffee or evening reflection.

  • Rooftop Pool & Bar: Grab your colleagues and head up for a drink with a view that’ll make your group chat jealous.

  • Sunny’s Spa: Need a recharge between sessions? Treat yourself to a salt-stone massage or coastal-inspired facial.

  • Steps from the Action: You’re walking distance to the Oceanside Pier, beach paths, local breweries, and coastal dining.

✨ The Summit Experience

When you’re not diving into Labs and sessions, you’ll be surrounded by everything that makes Oceanside shine — ocean breezes, beachside energy, and plenty of places to connect, unwind, and dream up your next big idea.

Pack your flip-flops and your curiosity — because at The Seabird, every hallway, rooftop, and ocean breeze feels like the start of something great.

#weareone

The One West MarTech Summit is where innovation, inspiration, and industry leaders converge—and we’d love to have you at the center of it all. As a vendor or sponsor, you’ll showcase your brand to destination marketing professionals who are actively seeking new technologies, creative solutions, and trusted partners. From high-energy networking to hands-on Labs and interactive sessions, this Summit gives you unmatched visibility, meaningful face time, and opportunities to build relationships that last far beyond the event. Support the industry, elevate your brand, and be part of the momentum driving the West’s tourism future.

Vendor & Sponsor Info here 
https://www.onewesttourism.org/products/tech-summit-

For More Information:

Melyssa Reeves
Melyssa Reeves
CDME President & CEO One West Tourism Alliance (415)961-7093
View Profile
         Hotel Booking Link 

https://www.hyatt.com/events/en-US/group-booking/SANDO/G-ONEW