Zoomed In or Zoomed Out: Destination Strategies in Contrast
Event Details
No two destinations are alike, and neither are the strategies that drive results—so how do you identify the approach that’s right for you? In this webinar discover real-world examples of destinations using visitor intelligence to guide decisions for both local and out-of-state visitors. See how one destination leveraged local visitor insights to measure community impact, while another used out-of-state visitor data to inform marketing and investment strategies. You’ll leave with a clear understanding of how “zooming in” and “zooming out” can transform your destination strategy.
-Learn how local and out-of-state visitors shape New York destinations differently
-Hear real-world examples of data driving smarter marketing and investment decisions
-Discover how “zooming in” and “zooming out” can transform your strategy
-Unlock new KPIs that you can introduce to your community and stakeholders: Local Visitor Impact by Industry + Local Business Spending Impact
-Gain insights into the impact of local vs. out-of-state visitors -Learn practical ways to use visitor intelligence for better decision-making -Walk away with actionable strategies to boost engagement and ROI
Presented by Katie Cook - Zartico
With 25 years in the tourism industry, Katie has extensive experience in destination marketing, especially in the areas of strategy, integrated campaigns, social media, digital marketing, attribution, and analytics.
Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised destination marketing organizations clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years.
Katie holds a BA in Mass Communications - Public Relations from Texas State University and is currently pursuing her MBA from Texas State University. She serves on the Board of Directors of the Texas Travel Alliance, the Destinations International Professional Development Committee and the planning committee for TTRA’s Marketing Outlook Forum.
Presented by Katie Cook
Vice President of Client Success
Zartico