Back to Events
Webinars
Ad+genuity Webinar
Five Tips to Strengthen Your 2027 Media Strategy
Thursday, December 17, 2026
2:00 PM - 3:00 PM (EST)
Join Us Virtually
Event Details
Presenters:
Mina Robertson, CDME, Vice President, Client Strategy
Kayla Coe, Director, Media Strategy
Title: Five Tips to Strengthen Your 2027 Media Strategy
Description:
As destinations plan for 2027, evolving traveler behaviors, new data capabilities and changing media environments are creating opportunities to rethink how campaigns are planned and measured. This session will share five practical considerations to help destination marketers build more effective media strategies, regardless of budget or team size.
Key Takeaways:
-
How to use audience insights and data partnerships to improve targeting and reach more relevant travelers.
-
What to consider when evaluating media channels, placements and overall campaign quality.
-
Practical ways to strengthen measurement, optimize investments and make smarter decisions in 2027.