Web Traffic Is Down, Engagement Is Up: What That Means for Your Destination Website

The destination website is evolving. As web traffic declines and traveler behavior shifts, traditional directory-style sites are no longer enough. At the same time, AI is changing how people discover, plan, and book travel.
In this session, Brand Revolt and DestinationCore will explore how tourism organizations can adapt their digital strategies for this new landscape. Attendees will learn how to transform their websites into owned media hubs that build engagement, feed AI discovery, and inspire travel. The discussion will highlight practical insights and examples to help DMOs position their websites for long-term success.

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