Cutting Through the Noise in GA4: A Live Q&A

This live follow-up to the From Chaos to Clarity GA4 lab at the One West MarTech Summit is designed to help destination marketers turn concepts into action. Whether you attended the lab in Oceanside or are joining fresh, this session is built to meet you where you are and deliver practical, easy-to-apply guidance.

Attendees are invited to submit GA4 questions in advance — from UTMs and event tracking to reporting and campaign accountability — and we’ll address them in a practical, no-jargon format. This session focuses on cutting through the noise in GA4 so DMOs can better understand engagement and make more confident decisions across paid and organic channels.

Hosted by Seth Chalmers, Founder & CEO of Search Party.

Register Here