Discovered, Not Clicked - Destination Marketing in a Zero-Click World

As search behavior evolves and generative AI becomes the default across Google, Bing, and others, DMOs are entering a new frontier: zero-click discovery. In this session, we'll unpack how this shift is reshaping visibility, what it means for your destination, and why traditional metrics and methodologies may no longer tell the full story. What we'll explore How generative AI summarizes (or omits) your destination in search results Why being quoted matters more than being clicked What you can do now to ensure your destination brand survives, and thrives, without a click. Hosted by Jason Dodge - BlackTruck Media & Marketing