Sports ETA
Event Details
From youth tournaments to pro championships, sports tourism is more than just a visitor driver, it’s a destination strategy. In this session, Sports Events & Tourism Association President & CEO, John David will explore how the entire spectrum of sports tourism can power economic impact, elevate destination branding, and build stronger communities.
As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports rights holders. Sports ETA is committed to the success of more than 800 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry. For more information, visit SportsETA.org.
Since taking the helm in 2023, John has led Sports ETA through record growth in membership, engagement, partnerships, and industry influence while helping elevate sports tourism as a key destination and economic development strategy. Today, the industry generates more than $111 billion in direct spending and $274 billion in total economic impact annually across the United States.
Prior to Sports ETA, John spent 25 years with USA BMX, helping transform the organization into the world’s largest BMX sanctioning body while playing a leadership role in the sport’s Olympic growth in the United States.
Known for his energetic presentation style and visionary leadership, John is a sought-after keynote speaker who regularly addresses topics including sports tourism, destination strategy, leadership, economic impact, and the future of live events. In 2024, he was named one of Northstar Meetings Group’s Most Influential Event Professionals.
John lives in Chandler, Arizona, with his wife, Jennifer, and their three daughters.