Blacktruck Media & Marketing - Jason Dodge

Title: Now What? Turning AI Visibility Into a DMO Strategy

You've heard the warnings. You've seen the data. You know AI is changing how travelers plan their trip. 

So now what?

This session is the one we've been building toward. No more "AI is coming," we're past that. This is a working conversation about what DMOs should actually do. What to audit, what to fix, what to build, and how to talk about it with decision makers.