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Navigating Today’s Shifting US Travel Sentiment

Thursday, February 19, 2026
11:00 AM - 12:00 PM (PST)

Event Details

Travel sentiment is shifting quickly - are you keeping up? New data reveals how Americans are rethinking where they go, why they travel and what they expect from brands and destinations. This session unpacks the latest findings on evolving values, motivations and planning habits, traveler behaviors to the Western region of the US - and how to turn those findings into competitive advantages in a dynamic market. Walk away with real-world insights and actionable strategies to stay ahead of what’s next.

Hosted by Kelsey Waite, Director, Client Engagement - Longwoods International 

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For More Information:

Melyssa Reeves
Melyssa Reeves
CDME President & CEO One West Tourism Alliance (415)961-7093

Presented by Kelsey Waite, Director, Client Engagement 

 Longwoods International