Sports ETA

Sports tourism is one of the most effective advocacy tools available to destinations today because it directly impacts residents, local businesses, community pride, and elected leadership. In this session, Jackie Reau will explore how destinations can leverage sports tourism strategy, storytelling, and measurable impact to better communicate the value of their DMO to stakeholders and the broader community. The session will also highlight how destinations can utilize Sports ETA’s State of the Industry Report and additional industry resources to strengthen advocacy efforts and showcase the power of tourism through sports.

As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports rights holders. Sports ETA is committed to the success of more than 800 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry.  For more information, visit SportsETA.org.