Back to Events
Sports ETA
Thursday, September 10, 2026
11:00 AM - 12:00 PM (EDT)
Event Details
Sports Tourism in Action: Strategies That Work for Destinations of Every Size
Session Description
In this interactive panel discussion moderated by John David, sports tourism leaders from three One West member destinations representing different market sizes will share practical strategies, lessons learned, and best practices for building successful sports tourism initiatives. From community partnerships and facility development to event recruitment and stakeholder engagement, attendees will gain actionable insights and real-world examples that can help destinations of any size strengthen their sports tourism strategy and drive measurable impact.
As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports rights holders. Sports ETA is committed to the success of more than 800 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry. For more information, visit SportsETA.org.