The Marketing Power of Storytelling in an AI World.

The Marketing Power of Storytelling in an AI World.

AI can generate content. But it still can’t generate wonder.

Travel is an emotional decision. It has never been about just booking a room or a seat on a plane. It’s about becoming part of a story. The destinations that win won’t be the ones producing the most content. They’ll be the ones creating the most unforgettable moments.

AI is a powerful tool, but a bad substitute for imagination. Used wisely, it amplifies creativity. Used carelessly, it floods the world with forgettable sameness and can erode trust.

In this session, we’ll explore what makes a great story, how brands are doing it right and wrong, and why storytelling remains travel’s greatest competitive advantage.

Because travelers don’t want more content.

They want a story worth living.

Presented by Jeff Martin, Chief Creative Officer, Karsh Hagan

Recording