Aly Eggart MSPR, CATP, CTA

Aly Eggart is the Executive Director of Visit Billings, the official destination leadership organization for Montana’s largest city. Visit Billings leads efforts to increase visitation and strengthen the local tourism economy through a comprehensive strategy that includes leisure and group travel promotion, sports tourism development, event support, visitor experience, and destination stewardship. Aly oversees both the Convention & Visitors Bureau and the Tourism Business Improvement District, guiding a talented team and working closely with partners to position Billings as a premier place to visit, meet, and explore.

With 10 years of experience in tourism marketing and public relations, Aly has helped shape impactful campaigns, expand regional air service, and elevate Billings as a competitive destination in the Mountain West. Her work, and that of the Visit Billings team, focuses on creating meaningful visitor experiences while delivering long-term value to the local economy.

Aly holds both a bachelor’s and master’s degree in Public Relations from Montana State University Billings and is currently pursuing the Certified Destination Management Executive (CDME) credential through Destinations International. A proud Montanan, she is passionate about connecting the power of tourism to the people and places that make Billings thrive.