Shelby Sim

Shelby Sim grew up in the Santa Barbara area. He served in the U.S. Navy for 7 years, traveling the world. After finishing his service, he worked in sales and project management across much of the country. Finding his love for community and hospitality while working with the Goleta Chamber of Commerce, Bacara Resort and Spa, and leading wine tours throughout Santa Barbara Wine Country. Shelby accepted the position of executive director for Visit the Santa Ynez Valley, the destination marketing organization (DMO) for the region in August of 2014. He was promoted to President/CEO in January of 2018. Shelby also serves on several chamber boards throughout the Valley. He is married, with three children and three grandchildren.