Tracy Farhad

Tracy Farhad has been marketing tourism in California for nearly 24 years. She joined the Visit Tri-Valley team as President & CEO in January, 2020, responsible for the destination marketing and promotion of Danville, Dublin, Pleasanton and Livermore to leisure and business visitors. In her role as self-proclaimed shameless cheerleader for the Tri-Valley, Tracy also serves on several regional industry boards and committees including: CalTravel, Mt. Diablo Region Alliance, Bay Area Region Tourism Advisory, Innovation Tri-Valley Group, Alameda County Agriculture Advisory, and the Pleasanton Chamber of Commerce EDGR Committee.

Tracy works in Pleasanton, resides in San Ramon, shops in the entire Tri-Valley, and has been discovering the local cuisine, wine scene and hiking trails with her husband and 22-year old son.