Aaron Tsai

Aaron is the founder and CEO of Drifter AI, which shows destination organizations how AI assistants like ChatGPT, Gemini and Claude describe their destination, which sources shape those answers, and what to publish to change them. Drifter works with tourism boards ranging from a mid-size city to a major international city and a state, and Partner Intelligence lets each one share what it finds with the hotels, attractions and venues it represents. Before Drifter, Aaron spent eight years building marketing and PR technology, including Bullpen, a marketplace for PR talent. He serves on the Marketing Committee of Destinations International and speaks on how DMOs can earn accurate representation as more travel planning starts with an AI assistant.