Jennifer Johnston

Jennifer Johnston is a tourism marketing and communications leader serving as CEO of the Redding Tourism Marketing Group (Choose Redding Lodging) and General Manager of Shasta Cascade Wonderland Association (UpStateCA). She holds a Master of Science in Marketing and brings over two decades of experience in destination marketing, digital strategy, and tourism entrepreneurship, including co-founding Front Desk Resort Management. Jennifer is known for her strategic leadership, strong relationships, and passion for connecting people to place through meaningful travel experiences.