Kari Hoffman

Kari Hoffman is Vice President of Travel & Tourism at Datafy, where she leads strategy and growth initiatives across the company’s travel and tourism vertical. Since joining Datafy in 2021, she has partnered closely with DMOs to align data, media planning, and audience strategy with measurable business outcomes. With more than 20 years of experience supporting the Travel & Tourism industry, Kari brings deep expertise in digital marketing, analytics, and media strategy. She is known for helping destinations translate market intelligence into clear, actionable direction that drives performance.

Kari is a lifelong resident of Lake Placid, NY where she raises her twin daughters and fully engages in anything Olympic sports related.