Katie Cook

Katie Cook is the Vice President of Client Success at Zartico where she leads the team of client service professionals delivering solutions to destinations across the U.S.

With 25 years in the tourism industry, Katie has extensive experience in destination marketing, especially in the areas of strategy, integrated campaigns, social media, digital marketing, attribution, and analytics.

Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised destination marketing organizations clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years.

Katie holds a BA in Mass Communications - Public Relations from Texas State University and is currently pursuing her MBA from Texas State University. She serves on the Board of Directors of the Texas Travel Alliance, the Destinations International Professional Development Committee and the planning committee for TTRA’s Marketing Outlook Forum.