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Marin Convention & Visitors Bureau

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Organization Overview

The Marin Convention & Visitors Bureau (MCVB) is a private 501(c)-6 organization funded by a voluntary Business Improvement District (BID). The primary purpose of the MCVB is to promote Marin County as an overnight destination through marketing programs, collateral materials, trade missions, and partnership with other industry-related organizations. The organization's mission is to develop a sustainable visitor base to Marin County, enhance the local economies, and protect the natural resources through responsible promotion.

The MCVB represents / promotes five lodging communities within Marin: Corte Madera, Larkspur, Mill Valley, Novato, and San Rafael. Also included is a handful of coastal Marin lodging properties in the unincorporated area of Marin County.

This organization offers a wide range of services to both visitors and tourism industry professionals, locally, regionally, national and international. The services are designed to enhance the visitor experience, foster collaboration within the industry, and drive tourism growth within Marin County.
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Gina Marr-Hiemstra President / CEO
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