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Tori Middelstadt, Travel Unity Travel DEI Practitioner, Masters Business Administration
Executive Director
Willamette Valley Visitors Association
Contact information may be available to logged in members.
Professional Bio
Tori has spent nearly 20 years working in tourism and still loves helping people discover great places. She got her start in Alaska’s tourism industry, where working in visitor attractions sparked a lifelong appreciation for outdoor adventure, rural communities, and welcoming travelers. After moving to Oregon, she found her way into destination marketing with Travel Salem and later joined the Willamette Valley Visitors Association as Development and Industry Relations Manager.
Most recently, Tori led Visit Grants Pass, where she helped rebuild the DMO, launch a new brand, and strengthen partnerships across the community. Now back at WVVA as Executive Director, she brings a collaborative, people-first approach and a passion for tourism that benefits both visitors and the communities that call Oregon home.
Most recently, Tori led Visit Grants Pass, where she helped rebuild the DMO, launch a new brand, and strengthen partnerships across the community. Now back at WVVA as Executive Director, she brings a collaborative, people-first approach and a passion for tourism that benefits both visitors and the communities that call Oregon home.
Organization
Willamette Valley Visitors Association
DMO Membership