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Willamette Valley Visitors Association
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Organization Overview
The Willamette Valley Visitors Association (WVVA) is a Regional Destination Management Organization focused on promoting tourism and regional economic well-being that benefits residents and visitors alike. Our mission is to enhance the region’s vitality by cultivating authentic experiences to support local communities, ensuring the Willamette Valley's long-term resilience. We are dedicated to fostering the prosperity of the Willamette Valley as a welcoming and inclusive year-round destination
Tori Middelstadt
Travel Unity Travel DEI Practitioner, Masters Business Administration
Executive Director
