Director of Marketing & Communications - Visit Tri Valley

Visit Tri-Valley | Pleasanton, California

Love a good story? Know how to make a destination shine? We should talk!

At Visit Tri-Valley, we believe great marketing does more than sell a destination - it makes people want to experience it. From award-winning wineries and unforgettable food to outdoor adventures, charming downtowns, and unexpected discoveries, the Tri-Valley has a story worth telling. We're looking for a creative, strategic marketing leader who knows how to tell it.

If you're equally comfortable developing a big-picture strategy, leading a talented team, analyzing campaign results, and crafting a headline that makes people stop scrolling, you might be our kind of person. We're a collaborative, energetic team that takes our work seriously without taking ourselves too seriously. If you love bringing ideas to life, building relationships, and making good things happen, we'd love to meet you.

THE OPPORTUNITY

The Director of Marketing & Communications leads the development and execution of Visit Tri-Valley’s integrated marketing and communications strategy to elevate the Tri-Valley as a tourism destination. This position oversees the marketing budget, brand management, advertising, digital marketing, social media, public relations, content development, and communications across traditional and emerging platforms.

The Director leads and develops the marketing team, manages agency and vendor relationships, and works collaboratively with the CEO/President and other departments to advance organizational goals.

Reports To: CEO/President Status: Full-time, exempt Location: Pleasanton, California | In-office position Annual Salary Range: $115,000–$130,000, plus annual performance incentive

WHAT YOU'LL DO

· Develop and implement an integrated marketing and communications strategy that advances Visit Tri-Valley’s organizational goals and destination brand.

· Ensure consistent brand messaging and positioning across all marketing channels and materials to increase awareness of the Tri-Valley as a tourism destination.

· Collaborate with the CEO/President to develop the annual marketing plan and budget; monitor expenditures and performance throughout the year.

· Lead, mentor, and supervise the marketing team, establishing goals, managing performance, and supporting professional development.

· Oversee digital marketing, social media, advertising, content development, and public relations, using analytics and performance metrics to evaluate results and refine strategies.

· Meet weekly with the CEO/President and provide monthly marketing updates to the CEO/President and Board of Directors.

· Manage external agencies, contractors, and vendors, including advertising, public relations, video production, graphic design, and event production partners.

· Lead biannual marketing meetings for industry partners to share progress, communicate opportunities, encourage collaboration, and foster networking.

· Collaborate with the Sports & Sales Development Department to develop marketing tools and campaigns that support sales initiatives and attract overnight visitors.

· Lead the development of Visit Tri-Valley’s Annual Report and collaborate with the CEO/President and marketing team to produce the annual luncheon.

· Stay current on marketing trends, tourism industry developments, and market research to identify opportunities and improve performance.

· Represent Visit Tri-Valley at industry conferences, community meetings, and other professional functions as needed.

WHAT YOU BRING TO THE TABLE

Education & Experience

· Bachelor's degree in marketing, communications, public relations or a related field.

· At least five years of progressive marketing experience, including developing and executing successful integrated marketing campaigns across traditional and digital channels.

· At least three years of leadership or supervisory experience managing marketing, public relations or communications staff.

· Demonstrated experience in public relations, media outreach, content development and securing editorial coverage.

· Experience in hospitality marketing, destination marketing or destination management preferred.

Knowledge, Skills & Abilities

· Strong strategic marketing, brand management and campaign development skills across business-to-business and business-to-consumer audiences.

· Excellent writing, editing, verbal communication and storytelling skills, with the ability to ensure quality and consistency across all marketing materials.

· Demonstrated ability to lead a team, manage budgets, oversee external partners and deliver measurable results.

· Proficiency in digital marketing, social media, website content, analytics and traditional advertising channels.

· Strong analytical, organizational and project management skills, with the ability to prioritize multiple initiatives and meet deadlines.

· Effective presentation, public speaking, relationship-building and collaboration skills.

· Sound judgment, professionalism and the ability to handle confidential information.

· Ability to travel as required and work occasional evenings and weekends to attend events, trade shows, conventions, familiarization tours, client dinners, and community functions.

· Valid driver's license and current automobile insurance.

THE DETAILS

This is an in-office position in Pleasanton, California, in a standard office environment. The role requires extensive computer and keyboard use, the ability to manage multiple priorities in a fast-paced environment, and frequent movement throughout the office. Occasional lifting of boxes and supplies weighing up to 25 pounds may be required.

THE PERKS

We believe taking care of our team is just as important as taking care of our visitors. Visit Tri-Valley offers a benefits package that includes:

· Medical, dental and vision insurance

· Life insurance

· Supplemental short- and long-term disability coverage

· Paid vacation and sick time

· POP (Premium Only Plan) and FSA (Flexible Spending Account) options

· Employer-matching 401(k) retirement plan

A LITTLE CREATIVE CHALLENGE

We believe great marketers are great storytellers. As part of your application, please submit a 250-word writing sample that sells the Tri-Valley as a travel destination.

Imagine you're writing for a potential visitor who has never been here. What would make them want to visit? What experiences would you highlight? How would you bring the destination to life?

The format and audience are up to you. Surprise us, inspire us, make us hungry - or make us want to pack a bag. We're interested in your writing, creativity, voice, and ability to make a destination stand out.

Please include your writing sample with your application. Applications without a writing sample will not be considered.

READY TO TELL OUR STORY?

If you're a strategic thinker, a talented communicator and a collaborative leader who loves turning great ideas into results, we'd love to hear from you. Show us what you can do and tell us why you'd be a great fit for Visit Tri-Valley. Send resume, cover letter and writing sample to Susan Bolt, susan@visittrivalley.com